Steve Jobs said: “Design is not just what it looks like and feels like. Design is how it works.” We believe this to be true. So, design and functionality are inextricably linked. And that drives everything that we do.
Whatever your product, its gotta be fast.
By default, track as much as you can.
This goes without saying.
Users must be able to navigate easily around your app.
Content should be available off-line or at least on cellular.
The check-out or purchase process should be as seamless as possible.