Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio De Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.
Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.
Social Media Week first launched in New York City in 2009, and has remained one of the most important cities as the conference has expanded internationally. In 2011, the organizers hosted 220 events and 8,000 attendees.
In addition to the community created events, Social Media Week New York also launched five content hubs during week, each of which hosted sessions on a specific theme. The hubs included Science & Technology at Google, Art & Culture at Hearst, Advertising & Marketing at JWT, Music, Gaming & Sports at Red Bull Space and People & Society at the Paley Center for Media.
Kollective Mobile partnered with Crowdcentric LLC, (SMW’s parent company) to create a bookmarking app across 4 platforms: Android, iOS, Windows Phone, and Nokia (Symbian).
The apps will assist users in finding and registering for Social Media Week events.