Its 2012, the year of mobile! If you don’t yet have a mobile strategy, you’re already running at least one step behind your competitors who already do. If you’ve already thought about how mobile can improve your brand and build your business, you should also be thinking about how QR codes can beef up your that strategy and help to engage users.
Here are some essentials on QR codes.
- What is a QR code and where did they come from?
The QR in QR code stands for Quick Response and they initially came to us as many things do, from Japan where they were originally used as a part of the Japanese auto industry. Years ago, I had a blog called NipponNY which fused Japanese Culture with the NY art scene. I first heard of QR codes back then.
- What are QR codes used for?
QR codes are used to add 2D information from pretty much anywhere and import it onto a mobile device (usually a phone). They are similar to the UPC bar codes you find on mode products, except they can hold a lot more data.
- How do QR codes work?
In order for a QR code to be read by a mobile device, users will need to point their device at the code and scan or read it. This can be done using a number of free or paid 3rd party programs, which will likely access your device’s camera to do so. The code is scanned and the program reads the QR code and completes the action associated with hit. If it is a link to a web site, a browser window will open and take the user to that page. If it’s a video on the web, the device will launch and attempt to play it.
- How can I use QR codes in my mobile strategy?
Businesses can use QR codes to advertise in paper publications and magazine to attract customers to their site.
You can add QR codes to your business cards and flyers
QR codes are used in magazines ads to provide more information on a particular product.
You can use QR codes to link to or share content anywhere on the web. This content can be in a variety of formats including a site, video or business cards.
- How do I create a QR code?
A number of sites and services can create a QR code for you or your business. I’ve listed a few below: